1. INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our site https://www.purdie.studio.

By providing us with your data, you warrant that you are over 13 years of age.

Purdie Gibson is the data controller, and we are responsible for your personal data (referred to as “we,” “us,” or “our” in this privacy notice).

Contact Details

Our full details are:

Full Name of Legal Entity: Purdie Gibson

Email Address: hello@purdie.studio

Postal Address: 64 The Chase, London SW4 0NH

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at hello@purdie.studio.

2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE, AND ON WHAT GROUND WE PROCESS IT

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

Communication Data: Any communication that you send to us, whether through the contact form on our website, email, text, social media, or other means. We process this data to communicate with you, keep records, and establish or defend legal claims. Our lawful ground for this processing is our legitimate interests.

User Data: Data about how you use our website and any online services, including data you post for publication on our website. We process this data to operate our website, ensure relevant content is provided, maintain backups, and administer our business. Our lawful ground for this processing is our legitimate interests.

Technical Data: Data about your use of our website, such as your IP address, browser details, length of visits, and navigation paths. The source of this data is our analytics tracking system. We process this data to analyze your use of our website, administer and protect our business, and understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests.

Marketing Data: Data about your preferences in receiving marketing communications from us and your communication preferences. We process this data to enable you to take part in promotions, deliver relevant content, and measure advertising effectiveness. Our lawful ground for this processing is our legitimate interests.

We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant content and advertisements to you and measure the effectiveness of such advertising. Our lawful ground for this processing is legitimate interests.

Sensitive Data

We do not collect any Sensitive Data about you, which refers to information regarding race, ethnicity, religious beliefs, sexual orientation, political opinions, health information, genetic data, or criminal convictions.

3. HOW WE COLLECT YOUR PERSONAL DATA

We may collect data about you by you providing the data directly to us (for example, by filling in forms on our site or by sending us emails). We may also automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this Cookie Policy.

We may receive data from third parties such as analytics providers, advertising networks, and service providers.

4. MARKETING COMMUNICATIONS

Our lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests.

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if (i) you made a purchase or asked for information about our goods or services, or (ii) you agreed to receive marketing communications, and in each case, you have not opted out since.

Before we share your personal data with any third party for their own marketing purposes, we will obtain your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by emailing us at hello@purdie.studio.

If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases or warranty registrations.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below:

Service providers who provide IT and system administration services.

Professional advisers including lawyers, bankers, auditors, and insurers.

Government bodies that require us to report processing activities.

Third parties to whom we sell, transfer, or merge parts of our business or our assets.

Third-party service providers who assist us in delivering our services, including photographers, videographers, and copywriters.

All third parties are obligated to respect the security of your personal data and to process it in accordance with the law.

6. INTERNATIONAL TRANSFERS

We may transfer your personal data outside the European Economic Area (EEA). We will ensure that certain safeguards are in place to protect your personal data when it is transferred internationally.

We may transfer your personal data to:

Countries that the European Commission has approved as providing an adequate level of protection for personal data.

US-based providers that are part of EU-US Privacy Shield, ensuring equivalent safeguards are in place.

Certain service providers established outside of the EEA using specific contracts or mechanisms approved by the European Commission.

If none of the above safeguards are available, we may request your explicit consent for the specific transfer.

7. DATA SECURITY

We have implemented security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We allow access to your personal data only to those employees and partners who have a business need to know such data.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

8. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

For tax purposes, the law requires us to keep basic information about our customers for six years after they stop being customers.

In some circumstances, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. YOUR LEGAL RIGHTS

Under data protection laws, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, and to withdraw consent.

You can read more about these rights at: ICO Individual Rights.

If you wish to exercise any of these rights, please email us at hello@purdie.studio.

We will not charge you a fee to access your personal data (or exercise any of your other rights), but we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to prevent unauthorized access.

We aim to respond to all legitimate requests within one month. If your request is complex or you have made multiple requests, it may take longer, and we will notify you.

If you are not happy with how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would appreciate you contacting us first to resolve your concerns.

10. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

11. COOKIES

You can set your browser to refuse all or some browser cookies or alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.