Jess Bayly is a yoga instructor based in London. She also holds retreats in Europe and beyond. She offers personalised and corporate sessions as well, tailoring mindfulness-infused movement to her student needs and offer a nurturing environment designed to help you thrive. In order to expand her practise, especially for retreats, Jess required a bespoke brand identity and guidance for an online presence.

For Jess’s project, I delivered a complete branding solution, including logos, social media assets and guidelines as well as a Squarespace website. Inspired by Jess's serene approach to yoga, I created a cohesive brand identity with a curated colour palette and fonts. The website serves as a hub for potential clients to learn about her practice and retreats, with landing page templates for promoting and taking retreat bookings. These assets enable Jess to confidently promote her services and attract clients with a consistent brand identity.