UMARA Jewellery emerges as a beacon of innovation, consciousness, and luxury in the jewellery landscape. Specialising in crafting affordable and high-quality solid gold pieces, UMARA goes beyond being a mere jeweller. Their commitment to giving back (with 10% of profits returning to India), sets them apart in an industry crowded with choices.

I had the pleasure of working with Priya Faith, the founder of UMARA Jewellery, on developing a visual identity that goes beyond just a logo. Our collaboration extended to designing strategically focused brand guidelines, packaging and promotional printed materials, that included certificates of authenticity. Furthermore, I provided valuable insights into enhancing the customer experience on UMARA's Shopify website.